Privacy Policy
Last updated: August 27, 2026
WillaHooks (“we,” “us,” or “our”) operates this website and all related services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit our website, make a purchase, or otherwise interact with us.
By using our website, you acknowledge that you have read and understood this Privacy Policy. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the handling of your personal information.
What We Sell
WillaHooks sells digital crochet patterns. Upon purchase, a download link is delivered to your email. No physical shipment takes place.
Personal Information We Collect
We may collect the following categories of personal information depending on how you interact with us:
Information you provide directly
- Contact details: name, email address, billing address
- Account information: username, password, preferences
- Payment information: payment card details, transaction information (processed by third-party payment providers — we do not directly store your card numbers)
- Communications: information you include when contacting us for customer support or other inquiries
Information collected automatically
- Device information: IP address, browser type, operating system, unique device identifiers
- Usage information: pages viewed, links clicked, how you navigate and interact with our website
- Cookies and similar technologies: used to improve your experience, enable analytics, and support advertising features
How We Use Your Personal Information
Providing our services — to process your orders, deliver digital downloads, manage your account, and provide customer support.
Marketing and communication — to send promotional emails and display relevant advertisements. You may opt out of marketing emails at any time using the unsubscribe link included in every email. We may still send non-promotional messages related to your account or orders.
Analytics and improvement — to understand how visitors use our website and to improve our services.
Security and fraud prevention — to detect and prevent fraudulent activity, protect our rights, and maintain a secure shopping experience.
Legal compliance — to comply with applicable laws, respond to lawful requests from authorities, and enforce our terms and policies.
How We Share Your Personal Information
We may share your personal information in the following circumstances:
Service providers — with third parties who perform services on our behalf, including payment processing, analytics, hosting, and spam protection.
Marketing partners — with business and marketing partners to provide targeted advertising based on your activity. You may opt out of targeted advertising — see “Your Rights and Choices” below.
Legal requirements — when required by law, in response to legal process, or to protect our rights and the safety of others.
Business transfers — in connection with a merger, acquisition, bankruptcy, or sale of assets.
With your consent — when you direct us or otherwise consent to sharing your information with a third party.
Third-Party Services
The following third-party services may process your personal information:
Analytics — Google Analytics (Google Ireland Limited) tracks and analyzes website usage. Data processed: cookies, usage data. Google Privacy Policy — Opt Out
Payments — Stripe and PayPal process transactions on our behalf. We do not directly collect or store payment card information.
Remarketing — Facebook/Meta may display targeted ads based on your activity. Data processed: cookies, usage data. You can opt out at aboutads.info/choices.
Spam protection — Google reCAPTCHA. Data processed: cookies, usage data. Google Privacy Policy.
Cookies
This website uses cookies to improve your experience, enable analytics, and support advertising features. You may control cookies through your browser settings at any time. Disabling cookies may affect the functionality of this website.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Once the retention period expires, your data will be deleted.
Children’s Privacy
This website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with their personal information, please contact us and we will delete it promptly.
As of the date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age.
Security
We take appropriate measures to protect your personal information from unauthorized access, disclosure, modification, or destruction. However, no method of transmission over the internet or electronic storage is completely secure. We recommend that you do not use unsecure channels to send sensitive information.
International Transfers
Your personal information may be transferred to and processed in countries other than where you reside. If we transfer your personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent mechanisms approved by the relevant authority.
Your Rights and Choices
Depending on where you live, you may have some or all of the following rights regarding your personal information:
Right to access — request a copy of the personal information we hold about you.
Right to delete — request that we delete your personal information.
Right to correct — request that we correct inaccurate information.
Right to portability — receive your personal information in a portable format.
Right to object — object to or restrict the processing of your personal information.
Right to withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
Right to opt out of targeted advertising — you may opt out of the sale or sharing of your personal information for targeted advertising purposes. If you visit our website with the Global Privacy Control signal enabled, we will treat this as an opt-out request for that device and browser.
To exercise any of these rights, please contact us at the email address below. We will respond within a reasonable time as required by applicable law. We will not discriminate against you for exercising any of these rights.
Information for California Consumers (CCPA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act:
- The right to know what personal information is collected, used, shared, or sold
- The right to delete personal information we have collected from you
- The right to opt out of the sale of your personal information
- The right to non-discrimination for exercising your CCPA rights
Categories of personal information collected: identifiers, commercial information, internet/network activity information.
To exercise your rights, please contact us at [email protected]. We will confirm receipt within 10 days and respond within 45 days.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or regulatory reasons. The revised policy will be posted on this page with an updated “Last updated” date.
Contact Us
If you have questions about this Privacy Policy or wish to exercise any of your rights, please contact us at:
Email: [email protected]
By using this website, you confirm that you have read and agree to this Privacy Policy.